“It was a nice, pleasant surprise, because you have to really get an intimate vibe, and Extra is all about the small moments that lead up to the big finale and one journey of life and love,” she says. Overall, she is happy with how the song meshed with the love story of Sarah and Juan. “We were in an intimate setting in the room, and we had candles and he was playing and we really had to make sure that we were in sync, timing-wise, so we had to be able to look at each other and kind of feed off each other’s energy and rhythm, so it was nice.” The two met the next day at Son of Man Recording Studio and Mixing in Los Angeles. With Abrams committed, the process moved quickly. And I told Casey that I needed to find a pianist by tomorrow and he is like, ‘Well when do we start?’ He is always down for everything and he plays just about everything.” “I had just found out about this amazing ad, and the people at Wrigley were very excited, which is pretty neat, because I’m a Chicago girl myself, so we have that hometown connection,” she says. To create the tear-jerking moment, the 25-year-old vocalist immediately called on Abrams. “Once I saw it had me in tears like a lot of the public right now,” she says. Reinhart says that is why the spot is connecting in a huge way. This brings to life “Give Extra, get extra,” the idea that small moments lead to something meaningful. The ad tells the love story of two young adults who experience small yet meaningful moments through sharing Extra gum, leading to a big point in their relationship. The campaign is still growing, with 86 million views via Facebook and more than 12 million views on YouTube. Since the commercial debuted last month, the song has already sold 46,000 units, amassed 3.2 million streams on Spotify, and is No. “I think the finished film gives the viewer a look at Haley’s genuine charm and talent, helping them feel connected to her as an artist.” Since we only had a short time together, I wanted to capture a few moments that conveyed her charismatic personality, then shift into a simple, elegant performance of the timeless ballad,” he says. “The moment she started singing in the studio, it was clear that she had immense talent. Happy to have my musical soulmate, Casey Abrams, playing alongside of me on keys as well.”ĭirector Daniel Ryan from Energy BBDO says he aimed to capture that connection as he filmed the Wheeling, Ill., singer. “This video captures raw emotion and intimacy that I hope people can connect with. “It brings me so much joy in knowing I can be the voice that helps bring this breathtaking love story to life,” Reinhart tells Billboard. 'American Idol' Hopeful Wows Judges With 'Powerful' Original Song About Ahmaud Arbery & Breonna…
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